Use Case Diagram

UML Model Report UML Model Table of Contents Table of Contents2 USE CASE MODEL REPORT3 USE CASE MODEL3 PACKAGE DOCUMENTATION:3 Actor – Customer4 Actor – Shipping Clerk4 Actor – Shipper4 Actor – Receiving Clerk4 Actor – Inventory Clerk4 Actor – Shipping Station4 Actor – Receiving Station4 Use Case – Add Item to Shopping Cart5 Use Case – Browse List of Books6 Use Case – Cancel Order7 Use Case – Check Out8 Use Case – Edit Contents of Shopping Cart10 Use Case – Log In13 Use Case – Open Account16 Use Case – Process Received Shipment19 Use Case – Search by Author20 Use Case – Ship Order23 Use Case – Track Recent Orders26Domain Model29 STATIC OBJECT MODEL1 Use Case MODEL Report Use Case Model Package Documentation: NONE Use Case Diagram – Main [pic] Actor – Customer Documentation: NONE Actor – Shipping Clerk Documentation: NONE Actor – Shi pper Documentation: NONE Actor – Receiving Clerk Documentation: NONE Actor – Inventory Clerk Documentation: NONE Actor – Shipping Station Documentation: NONE Actor – Receiving Station Documentation: NONE Use Case – Add Item to Shopping Cart Documentation: NONE List of Associations Search Results Page Communicates with Add Item to Shopping Cart Use Case – Browse List of Books Documentation: Basic CourseThe Customer clicks on a Category on the Browse Books Page. The system displays the subcategories within that Category. This process continues until there are no more subcategories, at which point the system displays the Books in the lowest subcategory. The Customer clicks on the thumbnail for a Book. The system invokes the Display Book Details use case. Alternate Course If the system does not find any Books contained within a given Category, it displays a message to that effect and prompts the Customer to select a different Category. List of A ssociations Customer Communicates with Browse List of Books Use Case – Cancel Order Documentation:Basic Course The system ensures that the Order is cancellable (in other words, that its status isn't â€Å"shipping† or â€Å"shipped†). Then the system displays the relevant information for the Order on the Cancel Order Page, including its contents and the shipping address. The Customer presses the Confirm Cancel button. The system marks the Order status as â€Å"deleted† and then invokes the Return Items to Inventory use case. Alternate Course If the status of the Order is â€Å"shipping† or â€Å"shipped,† the system displays a message indicating that it's too late for the Customer to cancel the order. List of Associations Customer Communicates with Cancel OrderUse Case – Check Out Documentation: Basic Course The system creates a Candidate Order object that contains the contents of the Customer's Shopping Cart. Then the system retrieve s the Shipping Addresses associated with the Customer's Account, and displays these addresses on the Shipping Address Page. The Customer selects an address, and then presses the Use This Address button. The system associates the given Shipping Address with the Candidate Order. Then the system displays the available Shipping Methods on the Shipping Method Page. The Customer selects a shipping method, and then presses the Use This Shipping Method button.The system associates the given Shipping Method with the Candidate Order. Then the system displays the contents of the Billing Info objects associated with the Customer's Account, on the Billing Information Page. The Customer selects a billing method and presses the Use This Billing Information button. The system associates the given Billing Info object with the Candidate Order. Then the system displays the Confirm Order Page. The Customer presses the Confirm Order button. The system converts the Candidate Order to an Order and destroy s the Shopping Cart.Then the system returns control to the use case from which this use case received control. Alternate Courses If the Customer has not already logged in, the system invokes the Log In use case. If the system does not find any Shipping Addresses, it invokes the Create Shipping Address use case. If the system does not find any Billing Info objects, it invokes the Define Billing Information use case. If the Customer presses the Cancel Order button at any time, the system destroys the Candidate Order and returns control to the use case from which this use case received control. List of AssociationsCustomer Communicates with Check Out Shopping Cart Page Communicates with Check Out Use Case – Edit Contents of Shopping Cart Documentation: Basic Course On the Shopping Cart Page, the Customer modifies the quantity of an Item in the Shopping Cart and then presses the Update button. The system stores the new quantity and then computes and displays the new cost for that Item. The Customer presses the Continue Shopping button. The system returns control to the use case from which it received control. Alternate Courses If the Customer changes the quantity of the Item to 0, the system deletes that Item from the Shopping Cart.If the Customer presses the Delete button instead of the Update button, the system deletes that Item from the Shopping Cart. If the Customer presses the Check Out button instead of the Continue Shopping button, the system passes control to the Check Out use case. List of Associations Customer Communicates with Edit Contents of Shopping Cart Class Diagram – Edit Contents of Shopping Cart Robustness [pic] Interaction Diagram – Edit Contents of Shopping Cart Sequence [pic] Use Case – Log In Documentation: Basic Course The Customer clicks the Log In button on the Home Page. The system displays the Login Page.The Customer enters his or her user ID and password and then clicks the Log In button. The system validate s the login information against the persistent Account data and then returns the Customer to the Home Page. Alternate Courses If the Customer clicks the New Account button on the Login Page, the system invokes the Open Account use case. If the Customer clicks the Reminder Word button on the Login Page, the system displays the reminder word stored for that Customer, in a separate dialog box. When the Customer clicks the OK button, the system returns the Customer to the Login Page.If the Customer enters a user ID that the system does not recognize, the system displays a message to that effect and prompts the Customer to either enter a different ID or click the New Account button. If the Customer enters an incorrect password, the system displays a message to that effect and prompts the Customer to reenter his or her password. If the Customer enters an incorrect password three times, the system displays a page telling the Customer that he or she should contact customer service, and also freezes the Login Page. List of Associations Customer Communicates with Log In Class Diagram – Log In Robustness pic] Interaction Diagram – Log In Sequence [pic] Use Case – Open Account Documentation: Basic Course The system displays the New Account Page. The Customer types his or her name, an e-mail address, and a password (twice), and then presses the Create Account button. The system ensures that the Customer has provided valid data and then adds an Account to the Master Account Table using that data. Then the system returns the Customer to the Home Page. Alternate Courses If the Customer did not provide a name, the system displays an error message to that effect and prompts the Customer to type a name.If the Customer provided an email address that's not in the correct form, the system displays an error message to that effect and prompts the Customer to type a different address. If the Customer provided a password that is too short, the system displays an er ror message to that effect and prompts the Customer to type a longer password. If the Customer did not type the same password twice, the system displays an error message to that effect and prompts the Customer to type the password correctly the second time. If the account is already in the master account table, notify the user. List of AssociationsCustomer Communicates with Open Account Login Page Communicates with Open Account Open Account Communicates with Login Page Class Diagram – Open Account Robustness Interaction Diagram – Open Account Sequence Diagram [pic] Use Case – Process Received Shipment Documentation: Basic Course The Receiving Clerk ensures that the Line Items listed on the Purchase Order match the physical items. The Clerk waves the bar code on the packing slip under the sensor at the receiving station. The system changes the status of the Purchase Order to â€Å"fulfilled† and updates the quantity on hand values for the various Books.The Clerk hands the Books off to the Inventory Clerk. Alternate Course If the Receiving Clerk finds a mismatch between the Purchase Order and the physical items, the Clerk stops processing of the shipment until he or she is able to make a match. List of Associations Receiving Clerk Communicates with Process Received Shipment Process Received Shipment Communicates with Inventory Clerk Process Received Shipment Communicates with Receiving Station Use Case – Search by Author Documentation: Basic Course The Customer types the name of an Author on the Search Page and then presses the Search button.The system ensures that the Customer typed a valid search phrase, and then searches the Catalog and retrieves all of the Books with which that Author is associated. The the system retrieves the important details about each Book, and creates a Search Results object with that information. Then the system displays the list of Books on the Search Results Page, with the Books listed in reverse c hronological order by publication date. Each entry has a thumbnail of the Book's cover, the Book's title and authors, the average Rating, and an Add to Shopping Cart button. The Customer presses the Add to Shopping Cart button for a particular Book.The system passes control to the Add Item to Shopping Cart use case. Alternate Courses If the Customer did not type a search phrase before pressing the Search button, the system displays an error message to that effect and prompts the Customer to type a search phrase. If the system was unable to find any Books associated with the Author that the Customer specified, the system displays a message to that effect and prompts the Customer to perform a different search. If the Customer leaves the page in a way other than by pressing an Add to Shopping Cart button, the system returns control to the use case from which this use case received control.List of Associations Customer Communicates with Search by Author Class Diagram – Search by Author Robustness [pic] Interaction Diagram – Search by Author Sequence [pic] Use Case – Ship Order Documentation: Basic Course The Shipping Clerk ensures that the Items listed on the packing slip for the Order match the physical items. The Clerk waves the bar code on the packing slip under the sensor at the shipping station. The system changes the status of the Order to â€Å"shipping. † Then the system retrieves the Shipping Method that the Customer specified for this Order and displays it on the Shipping Station Console.The Clerk weighs the set of physical items. The Clerk packages the Items. The Clerk attaches a manifest appropriate for the given shipping method. The Clerk waves the bar code on the manifest under the sensor. The Clerk sends the package out via the associated Shipper. Alternate Course If the Shipping Clerk finds a mismatch between the Order and the physical items, the Clerk stops processing of the Order until he or she is able to make a match . List of Associations Shipping Clerk Communicates with Ship Order Ship Order Communicates with Shipper Ship Order Communicates with Shipping StationClass Diagram – Ship Order Robustness [pic] Interaction Diagram – Ship Order Sequence [pic] Use Case – Track Recent Orders Documentation: Basic Course The system retrieves the Orders that the Customer has placed within the last 30 days and displays these Orders on the Order Tracking Page. Each entry has the Order ID (in the form of a link), the Order date, the Order status, the Order recipient, and the Shipping Method by which the Order was shipped. The Customer clicks on a link. The system retrieves the relevant contents of the Order, and then displays this information, in view-only mode, on the Order Details Page.The Customer presses OK to return to the Order Tracking Page. Once the Customer has finished viewing Orders, he or she clicks the Account Maintenance link on the Order Tracking Page. The system returns co ntrol to the invoking use case. Alternate Course If the Customer has not placed any Orders within the last 30 days, the system displays a message to that effect on the Order Tracking Page. List of Associations Customer Communicates with Track Recent Orders Class Diagram – Track Recent Orders Robustness [pic] Interaction Diagram – Track Recent Orders Sequence [pic] Domain Model [pic] [pic] Static Object Model [pic] [pic] [pic]

Software Piracy at CWU Research Paper Example | Topics and Well Written Essays - 3250 words

Software Piracy at CWU - Research Paper Example The proposal includes suggestions on how to tackle this growing problem and the possible preventive actions that the school authorities can undertake in order to discourage software piracy. The report also includes recommendations pertaining to countermeasures that can be taken without making it seem like the school officials are trying to curtail the use of computers by the students. Please feel free to contact me at (indicate phone number) if you have any questions or comments regarding the content and interpretation of this report. Thank you for taking the problem of software piracy on campus seriously. Sincerely, ______________________________ (Name) Enclosure: Student Software Piracy Problems at CWU Executive Summary This report provides an analysis and evaluation of of the current senior college point of view, sentiments, and attitude with regards to software piracy. Methods used include question and answer surveys pertaining to the current knowledge of the senior class members about software piracy. The first category of questions were answerable by true or false with the results showing that 84 % of students answered true when asked if they knew that purchased software allowed for only one back up copy for the user. 16 of the students answered false to the same question. 94 students answered true when asked if they knew that making copies of copyrighted software is a federal crime, only 6 students answered false. 82 students knew that making a copy of a software program owned by my company for use at home, unless expressly allowed, is a violation of copyright law, 18 students answered false to the same question. 92 students also answered true when asked if they knew that software piracy is punishable by fine and... The intention of this study is software piracy as a problem that has plagued software manufacturers since the first personal computer was developed. Although the problem is fast becoming a society based problem, the reality is that college students comprise the largest segment of software pirates. College students do not seemed to recognize software piracy as a breach of ethics and find the practice to be socially acceptable and legal to a certain degree. Although CWU students have never been caught for software piracy and our school administration insures that all software installed on campus computers are properly licensed, that does not mean to say that software piracy does not exist on campus. Software piracy is a real problem onour campus and the university administrators seem powerless to stop it. At CWU, our Information technology department is trying to do their very best to resolve the software piracy issue among the student body but it seems that there are still certain ins tances when the piracy falls through the cracks and goes unnoticed. In fact, there are certain times when the student even uses the campus lab computers in order to access and download pirated software. Although most students know about the legal restrictions and obey the laws, there are still those students who push the envelope and try to see just how far they can take their piracy skills without getting caught.

Convincing that the same sex adoption morally wrong Essay

Convincing that the same sex adoption morally wrong - Essay Example I shall present both sides of the issue using information from various credible sources, including my opinion on the matter as well towards the end of this paper. In order to understand the morally and socially acceptable reasons against same sex adoptions, I wish to first present the arguments that are normally presented by same sex couples in support of their cause. These are arguments that, although seemingly acceptable, places the child in question in the center of a psychologically traumatic experience that could carry life long consequences for the child if not dealt with in a proper manner. The first argument that is often presented in support of same sex adoption is that the traditional family unit as we know it is based upon a shaky foundation that often times end up in divorce and a traumatic existence for the child. It is their belief that there is no difference in raising a child in the same sex household because they can provide a more stable household for the child base d upon a mutual love and respect for the family unit that seems to now be sorely lacking among the traditional couples (â€Å"Pros and Cons of Gay Adoption†). Same sex couples claim that the high rate of divorce among the heterosexual couples makes them a bad example for the children who are traumatized by what could often times turn out to be messy divorces that put the child in the middle of an ugly custody battle. Their second argument is that advances in medical science have allowed them to conceive children artificially. Therefore, it is their right to have children born of their own flesh and blood, even if they were the result of a surrogate mother or the sperm of a man unknown to the child's mothers. What is important is that the child is a living part of their own DNA strain. Therefore, not allowing them to adopt a child who badly needs the love and care of strangers willing to give him or her a better life would be robbing the child of the right to live with all the good chances that the â€Å"modern family† can afford him (â€Å"Pros and Cons of Gay Adoption†). After all, there is one thing of the utmost importance in any adoption proceeding and that is what will be in the best interests of the child. They believe, that they can best represent that interest as the normal families seem to have a hard time providing such for their children and adopted children. In accordance with this belief, the International Adoption Database has even mentioned that the sexual orientation of a parent should not be considered when setting up a child for adoption. The organization believes that; â€Å"Good parenting is not influenced by sexual orientation. Rather, it is influenced most profoundly by a parent's ability to create a loving and nurturing home -- an ability that does not depend on whether a parent is gay or straight.† (Marquardt, Maddie â€Å"Who Sets Standards of a Suitable Parent?†). They also argue that preventing them from adopting children can be taken as an act of sexual discrimination, an act which is prohibited under the laws of the United States. They also make important note of the fact that there is a shortage of qualified adoptive heterosexual parents these days.

Annotation Assignment Example | Topics and Well Written Essays - 500 words

Annotation - Assignment Example An interesting verbatim quote from the article is â€Å"these seemingly innate feelings may help explain how quickly and easy rituals serve that purpose† (Lau 1). The article is very short. Lau merely reflects on the article’s findings and hypothetical framework while failing to explore the ways the researchers came to these conclusions after the research. The article should have discussed the change in theory before the experiment and after making the new findings. Instead, Lau presented an extension of the study’s abstract section, which is very succinct. Despite the shortness, the article covered all crucial aspects of the study. Lau compares the findings of the first study with a previous one concerning the same matter (Lau 1). This comparison brings the article up-to-date and clear. I found the study more interesting than the article itself. The sample used, research design, purpose, and reasoning of the study was compelling. Lau further cites resemblances between customs across traditions like hitting wood and spitting that the study’s researcher noted before the actual study. The article may be used for a piece of writing as a basis for an abstract idea concerning superstition amongst human beings and its role or purpose evolutionarily, socially, or psychologically. This type of support arises from the author’s inclusion of the follow-ups made by the researchers. The author says the relationship between the beliefs surrounding suspicious and random activities such as knocking on wood and tossing tennis balls have â€Å"a common underlying mechanism† (Lau 1). This quote expresses the author’s interest in the topic but insufficient understanding of the study being outlined. the author could have added two more comparisons with recent systematic findings to be thorough about the thesis and hypothetical framework. Instead,

Queen Victoria Essay Example | Topics and Well Written Essays - 1250 words

Queen Victoria - Essay Example When she was only an infant, her father who was the fourth son of King George the III expired and her mother brought her up single-handedly in a manner that was â€Å"both simple and spare,† by keeping a very keen eye on her and restricting all her movements. (Brad Hooper, 2005) However, in 1837, after the death of her uncle William IV, she assumed the throne and brought her cloistered existence to a close. Arnstein also sheds light on how Queen Victoria, under the guidance and influence of her beloved consort, Prince Albert, worked hard behind the scenes all through her years as a reclusive widow. (Brad Hooper, 2005) Queen Victoria has been the subject of the most number of biographies, than any other lady born since the 1800’s. However, Arnstein is one of the latest biographers who has carried out an in-depth research on the Queen and has shed light on many of the neglected areas of the Queen’s life. Arnstein’s biography is based on authentic manuscript sources such as journals and letters from the Queen’s own writings. ... Arnstein’s depiction of Victorian society is so well expressed in his biography, giving his readers a deep understanding about the administration and the political scene that existed during that time. These facts are not found in the biographies of other authors. He especially examines the political, social, economical and cultural background that was prevalent in Victorian society which makes it easy for his audience to understand how the administration was carried out during those days. In his enlightening and engaging study of the Queen, Arnstein makes an investigation of the public and private life of Queen Victoria. He makes use of the Royal Archives of the Windsor Castle, biographies, monographs, surveys and past research studies and incorporates them together with his own findings to provide us with an insightful view of the Victorian Age. For his study, he made use of various sources of previously unpublished journals and letters written and received by the Queen that contributed towards making his biography of Queen Victoria one of the most outstanding biographies ever. In the history of the world, Queen Victoria is considered as one of the most influential octogenarians to head one of the most powerful nations in the world. Arnstein sheds light on some of the controversial domestic issues and the various international conflicts that faced Victoria during her reign, which is considered to be the longest in the history of Britain. He also made use of secondary sources from collections of already published material to gain insight into the Queen’s life. He speaks of her marriage to Albert and of her being the mother of nine children who proudly showed them to ‘domestic and foreign dignitaries’ (Walter

Stranger than fiction- argument essay Example | Topics and Well Written Essays - 2000 words

Stranger than fiction- argument - Essay Example Despite Harold refusal to listen to the narration, he heard one verse from it that changed his perception towards the narration. The verse changed everything making him begin searching for the meaning (French 5). However, he did all these not knowing that the simple act would cause his death. The simple narration from the author made Harold do all within his means to escape death. He went to a psychologist who confirmed to him that he suffers from schizophrenic; however, he refused that to be suffering from such ailment (Scott 4). Hence, he went again to seek advice from a professor of literature, Hilbert, who questioned him and left to configure if he is in a comedy or tragedy (Ebert 6). The author knew that he would be hitched in case he is in comedy and die in case he is in tragedy (Ebert 8). From the above short synopsis of the movie, it is evident that there are many things, which the video has not explained, and they leave the reader in a dilemma. The reader has to guess the events, which transpired some of the actions witnessed in the book that the book ought to have explained or gave a sequence to their occurrence. For instance, it is not clear and explained how Harold came to find himself in the book authored by Karen as one of the characters. Although the main protagonist heard voices that he did not understand the meaning, they would not be a justification for his appearance in the book. Similarly, the author of the book spoke to him in a special way, which also does not guarantee his appearance in the book as one of the characters. Therefore, there are many things that the movie left hanging without proper timeline of how they came to take place. Therefore, the rest of the essay will talk about the developments of events in the movie and ways different activitie s and approaches of the author that influenced Harold and the rest of the characters in the

Tourism and Indigenous People Essay Example for Free

Tourism and Indigenous People Essay 1. 0 AN INTRODUCTION According to the United Nations definition of indigenous people, they are â€Å"descendants of those who inhabited a country or a geographical region at the time when people of different cultures or ethnic origins arrived† (United Nations, 2011a). It is estimated that there are about 370 million indigenous people around the globe in over 70 different countries. They keep their own political, social, economic and cultural qualities and also their unique traditions which separate them from other major societies in which they live (United Nations, 2011a). Nowadays, when tourists interact with indigenous cultures it is seen to be restricted to a master/servant encounter and sometimes is seen as an unoriginal representation of these people? s long-established and cultural lifestyles (Hinch Butler, 1996). Hinch Butler (1996) go on to say that â€Å"factors within the external environment may have particularly strong influences upon the outcome of indigenous tourism†. These influences which they mentioned included the economy, culture, physical environment, socialdemographics and politics (Hinch Butler, 1996, page 12). The economic considerations to take into account are very important for tourism – the development of the economy through the tourism industry has actually been implemented as an approach to promoting economic independence for indigenous people (Hinch Butler, 1996). It is known that for over the past two decades tourism impacts have been defined under three main headings – economic, environmental and socio-cultural. Within the context of tourism, this report will deal with indigenous people through issues they come to deal with during their everyday lives. From positive impacts which can come in the form of monetary benefits for them through tourism activities and an increased sense of pride for their culture, to more pressing issues, which include exploitation of their traditional knowledge and detrimental effects on their homelands by tourism. Most importantly and of utmost significance in our world today is the manipulation of indigenous people? Rights as inhabitants and I felt a strong need to discuss particular topics which are very relevant today in society and which pose great problems for the future of indigenous people. I separated the topics under 3 classic terms – economic, environmental and socio-cultural. Firstly, I will talk about tourisms economic impact on indigenous people, where I based my research on three short case study examples of tourism and indigenous communities from Mexico, Southern Belize and Namibia. 1 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 0 ECONOMIC ISSUES â€Å"In many developing, or so-called third world countries, the tourism industry has become an economic activity – one that impinges upon social, economic, cultural and environmental structures† (Amador-Greathouse, 2005, p709). The tourism industry, in some form or another, brings about both positive and negative economic impacts for a multitude of people. Particularly in rural areas, the diversification which is created by tourism helps communities that are perhaps dependent on only one industry and in turn, they can create additional income through working in tourism (Kreag, 2001). 2. 1 Importance of the Economy for Indigenous People The main strength that impels the tourism industry is income and literally all of the written matter which deals with these economic impacts looks at foreign income and also the generation of jobs (Bauer, 2008). An example by Hundt, A. (1996) in Jamaica showed that tourism development in the area actually did reap some rewards in the form of increased wealth and an improvement in the position of people? s health, but it also recognized that the money which was generated from tourism was not utilised in the appropriate way and did not improve the health of the people who needed it more than others. On the other hand, Manley (1974) says, when speaking of tourism in Jamaica, that: â€Å"Jamaica cannot afford to go without tourism. No industry grows as quickly in today’s world, nor is as capable of rapid local expansion† (page 101). He went on to say that tourism is one of the most â€Å"labour intensive industries† left to the modern world and that it has a very agreeable multiplier effect when planned successfully (Manley, 1974). According to the Royal Commission into Aboriginal Deaths in Custody: National Report (1991) the potential for tourism development is strong in certain parts of Australia. In rural areas it is one of a few growth sections for the economy. However, tourism also brings its quandaries regarding indigenous people, in this case, of aboriginal descent. There are two sides to the coin as at one side we have one of the very few ways that aboriginal people have in taking positive action in creating income for themselves through tourism, but tourism can also bring unwanted invasion of people?s community spirit and lifestyle and bringing with that little benefit to the people (Commonwealth of Australia, 1991). 2 6/12/2011 BA (Hons) Tourism Marketing Year 3 Altman Finlayson (2003) examined how employment as a form of economic income in the tourism industry (and tourism-related industries) needs people with good communicational attributes and people who can read and write, as well as embracing different cultures. This idea can be discouraging for some people of indigenous ethnic groups. They went on to say how these issues aforementioned result in a boundary being set around employment opportunity for (in this case) Aboriginal employees and can restrict their involvement within the other service industries to un-skilled or semi-skilled work (Altman Finlayson, 2003). Also mentioned was the fact that â€Å"they (aborigines) prefer indirect economic participation† and â€Å"participation in hospitality and other tourism-related services also demands direct and intensive social interaction with tourists which many aboriginal people are unwilling or unable to undertake† (Altman Finlayson, 2003, p79). 2. 2 Cuetzalan, Mexico: a positive outcome In the case of Cuetzalan, a county in Mexico and country full of various indigenous ethnic groups, tourism has had a positive economic impact – by generating a fresh and busy economic place it has brought forth a totally new understanding in people and has shown the way for a transformation in the likes of shared relations between different societies native to the area (Amador-Greathouse, 2005, pp709-10). One of the top reasons why tourists go to Mexico is to gain insight into the so-called undamaged and unspoiled way of life that Mexicans have in their native setting. The tourists almost expect the indigenous people to put on a show for them in their own style of living. This is what the natives believe the tourist wants to experience in this way and the tourist then seeks out a new awareness of what this indigenous way of life really is (AmadorGreathouse, 2005, pp709-10). 3 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 3 Tourism in a Mayan Village, Southern Belize: Do it at Local Level One case study which sheds lights on the economic impact of tourism is the â€Å"Maya Village Indigenous Experience† in 1990. This programme was a way in which the local Mayan villagers in Southern Belize could take part in a plan which would see them benefit economically from tourism to their area by doing it all at local level, but without compromising their way of life and culture (Steinberg, 1994). In the past the Mayan people had been seen as only useful for strenuous labour and agricultural work, without any economic hopes for them. Their view on tourism was that it would benefit them by concentrating on natural assets that they held. The aim was to invite tourists to stay in the local people? s homes, with a fee and with the profits shared fairly between all (Steinberg, 1994). The main outcome was that now the Mayans believe that tourism was an intricate part in the wheel of economic development for their country and has given them hope that the economic benefits from tourism can help in moving their line of work solely from income through agriculture to other forms of income. Of course, there are negative impacts to be seen also. The idea that tourism would bring immediate money to the people was quickly shattered; the native craftspeople left their jobs because craftwork was not being sold to tourists (due to small numbers arriving) and arguments started between members of different neighbouring villages as they all vied to be in the lead as regards the creation of new plans for tourism development (Steinberg, 1994). These impacts were perhaps inevitable, but the Mayans had a strong community spirit in the start-up phase and this did benefit them. Next we move on to Caprivi in Namibia, where both positive and negatives impacts were experienced. 4 6/12/2011 BA (Hons) Tourism Marketing Year 3 2. 4 Caprivi, Namibia: Complement vs. Conflict Another economic impact of tourism is seen in the livelihoods of rural people around the world. It is a matter of sustaining their livelihoods through proper management of tourism in their area. One such case study details positive and negative economic impacts on a Namibian Community (Ashley, 2000). Tourism in the native community of Caprivi is seen as a rural activity, one which is seen as an addition and not as a substitute. A key theme in the study showed that not only did tourism complement other activities, but it also conflicted with them. It strengthened individual household production and increased skills. Sometimes if people get jobs in tourism, they believe it will increase their income over a short space of time, but in fact this is not the reality of it and this is also to the detriment of their traditional way of life. In Caprivi, Namibia, the natives believe that tourism is much easier to link in with their current livelihoods, e. g. agriculture, craft-making, etc These particular tourism jobs are nearer to home, essentially meaning, that if they are farmers working on the land, they can remain farmers working on the land, as well as being involved in tourism (Ashley, 2000). As we have seen the complementative side of tourism for the Caprivians, we will now look to the other side. The conflicting side of these economic tourism impacts come in several ways. 1. Staple activities for income generation are through livestock husbandry and crop production. Tourists have now had the blame put on them for disturbing the wildlife, especially elephants and lions, which in turn, damage water points and kill livestock when the animals aggressively move closer to farms. 2. Grazing lands are lost for farmers whose main income is through livestock-keeping. All of the natural resources are reduced as so much land is set aside for wildlife and for the benefit of tourists. Poorer people dependent on harvesting a variety of natural resources, such as plant medicines, food, weaving materials and items made for selling find that they have little access to these resources, therefore, directly affecting their income (Ashley and LaFranchi, 1997). 3. Time-conflicting: Agriculture and the income generated from this have been affected as community leaders or people who want to set up a tourism enterprise spend a great deal of time working on this. For example, community leaders in Caprivi would need to spend on 5 6/12/2011 BA (Hons) Tourism Marketing Year 3 average about 360-720 days between themselves, park authorities and the public sector to establish a lodge in Mudumo National Park (Ashley and LaFranchi, 1997). What we see from the case studies above, and from the general outcome of economic activity from tourism in these areas, there have been both positives and negatives. Perhaps, for the most part, they might always remain hand in hand to some extent, but hopefully in the future with better resources and tourism management in indigenous cultures, we will see a steady distance made between the two. From the economic section we will now move on to issues of environmental importance for indigenous people. 6 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 0 ENVIRONMENTAL ISSUES According to Ceballos-Lascurain (1996) the term „environment? refers to all the â€Å"conditions, circumstances and influences surrounding, and affecting the development of an organism or group of organisms†. He speaks of ecotourism, coining it as â€Å"environmentally-responsible travel to relatively un-disturbed natural areas, in order to enjoy and appreciate nature that promotes conservation, has low visitor impact and provides for beneficially active socioeconomic involvement of local populations† (Ceballos-Lascurain, 1996). Tourists may class themselves as „ecotourists? , but this term does not represent who they are. A lot of the time, thinking we are „doing good? for the environment, actual amounts to us being the producers of negative impacts for native people and the ecosystem. This arises due to the problem of littering, the locals producing vast amounts of their resources, i. e. firewood for the creation of log cabins, as well as the de-population of some species of animal native to a particular area due to the visitor? s impacts (Ceballos-Lascurain, 1996). 3. 1 Ecotourism and Indigenous Lands Indigenous people, for some time now, have been present in the context of „ecotourism? and its marketing campaigns. Even still, the native people have stayed ignorant to the real fact of what it? s all about. This is happening without them understanding the full extent of what they are dealing with. Indigenous people are taking their own initiative on the matter and are contesting against the so-called industry „experts? to make their own views and opinions heard on ecotourism (Johnston, 2006, pp. 3-4). At the United Nations Permanent Forum on Indigenous Issues which took place on the 15th May, 2003, many issues were brought to the fore– among the issues were tourism and the severity of damage it had done to the land of indigenous people (United Nations, 2003b). Ayitegau Kouevi, a member of the forum and also an indigenous expert stated that: â€Å"all indigenous people shared a social and ecological relationship with their land† (United Nations, 2003b). People worried regarding the way in which the land was used and the controlling of their resources (United Nations, 2003b). Tourism helps families in indigenous communities is true to some extent, but when it takes these people away from their traditional working of the land for food and crops to work in tourism jobs, then the outcomes become significant. Tourism increases the amount that these people will have to hand over to buy staple foods. A cycle of these people being held in the poverty trap is seen, even when/if they decide to work in tourism (Johnston, 2006, page 8). 7 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 2 Ifugao Rice Terraces, Philippines: Under Threat A publication by UNESCO (United Nations Educational, Scientific and Cultural Organisation) (2008a) was completed on a specific example of one such indigenous community bearing the brunt of these environmental impacts. The Ifugao are an indigenous people who hail from the Cordillera Mountains in Northern Luzon, Philippines. Through their own way of life, they have been able to preserve and carry on their own traditions which are alive within their rituals, land and native craftworks. They are a people who have depended solely upon themselves to maintain their cultural heritage (Bulilan, 2007). As with other cases on environmental impacts of tourism, much the same is seen to be happening to the native people and their land. As tourism became more pronounced in this area of the Philippines in the early 1920? s, tourism development started to take place. From then until now, a lot of this development has severely impacted on the local land. This area of Ifugao is well-known for its beautiful undulating rice terraces, for which it has become a world heritage site (UNESCO, 2008a). Even still, the dire planning of infrastructure in the area (due to the lack of or non-zoning policies) has led to many problems. Water resources are not up to liveable standards and the land is left with little strength as it is drained of all its natural reserves for infrastructure. A direct result of this is that staple diet foods, i. e. the sustainable rice crop is destroyed and this directly impacts upon the people of the area and their natural food source. Rivers which held innumerable amounts of fish are now used as dumping grounds and the clean air is filled with harmful gases from transport vehicles which frequent the area (UNESCO, 2008a). The first tourist destination to arise in Ifugao was in Banaue (UNESCO, 2008a). With this development, tourism was said to have been the core cause of the deprivation that the environment was experiencing. More problems came in the form of water supply to the rice fields being exhausted as the influx of tourism increased the want for locally carved souvenirs made from wood. In turn, this has increased the level of deforestation in Banaue, as well as in other towns. In what should have been an attractive and aesthetically inviting area, Banaue now has a stark contrast between garish concrete buildings and the native Ifugao homesteads (UNESCO, 2008a). 8 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 3 Sanitation Systems, Littering and Waste Disposal Another extremely important, but still very prominent environmental impact of tourism which can affect local communities is the area of sanitation systems, littering and waste disposal. According to Ceballos-Lascurain (1996) waste can affect soil, vegetation, cultivation and even our air which we breathe. There is no „safe? way of disposing of waste, but the only thing to inevitably stop it is to prevent its production in the first place. Of course, this would prove an immediate problem. In some national parks around the world visitors are given small plastic litter bags to dispose of waste in, but even still, a fundamental mistake was made in the bags being made of plastic, when they should be made of paper. Human waste and littering is leading to the contamination of local people? s water systems, which in itself brings a whole host of health problems. In many areas of the world, indigenous people still fight for their right to the land they were raised upon. They want to be recognised as the owners of the land, the people who cultivate, nurture and maintain it. There needs to be more community involvement with local and indigenous people and the development of tourism. If the locals are recognised as having a part to play in protecting their land and having it „used?in the right way, without it being exploited by tourism development, then perhaps a happier, more sustainable ending might be seen. 9 6/12/2011 BA (Hons) Tourism Marketing Year 3 3. 4 Nepal: Tourism Effects on the Environment and the Indigenous Sherpa Environment: Nepal is a well-known tourist destination these days. Many people go there for the purpose of trekking and hiking for days with the help of Sherpa? s, an ethnic group of devout Buddhists living in north-eastern Nepal (Reid, 2003, p54). Due to the large number of tourists who visit this area every year, tourism has taken its toll on the environment. Pollution is visible on most routes, working on its own or as a combination with other underlying issues, such as: lack of hygiene, lack of proper sanitation systems (for locals, guides and Sherpa porters) and the lack of awareness people actually have about the environment (Pandey et al, 1995). Deforestation and pollution issues are still major causes for the environments deprivation, especially in the mountainous areas, but tourism has still become an opportunity for people here to make a decent living (Pandey et al, 1995). Indigenous Sherpas: Out of the 30 or so indigenous groups in Nepal, Sherpas are the most well-known. In fact, Sherpas have a role within the tourism industry rivalled by few indigenous people around the world (Reid, 2003, p54). While less can be said for the environmental impacts of tourism, the tourism industry has been, as a whole, decent enough to the Sherpa people regarding income, better lifestyles and opportunities. When most Sherpa families relied on herding their yaks and harvesting their potatoes, they turned away from the advances of modernization, but now the Sherpa? s are tied to tourism and its development through a very strong hold (Reid, 2003, p55). Ang Rita Sherpa, a graduate of the Khumjung school who now leads the Edmund Hillary foundation in Kathmandu defined three advancements in history which helped the lives of the Sherpa to become what it is today the incoming British tourists of the 19th century brought with them potato plants which was recognised as a new staple crop, the introduction of iodine in the 20th century meant that public health was improved considerably and finally, the westerners who came and saw the mountains and longed to climb them paved the way for the foundation of a tourism economy. This economy has given more stability than the Sherpa? s agricultural or trading activities ever gave (Reid, 2003, p57). The Sherpas are still a strong people, rooted in their history and culture. Through tourism, some of their culture has given way to modernisation and their land has been negatively impacted upon by tourism, but for the most part, they remain true to their way of life. So much so, that the whole idea of building roads through these tourist mountain passes seems 10 6/12/2011. BA (Hons) Tourism Marketing Year 3 senseless and environmentally wrong to them. They believe having no roads is an â€Å"essential element of the Sherpa condition†. The rimpoche, an important Buddhist lama who lives on Mt. Tempoche in Nepal, said that â€Å"there will never be a road – not in my life-time, not in our children’s lifetime. We are Sherpas. We walk† (Reid, 2003, p71). As we can see, the Sherpas of Nepal are advancing slowly with tourism, but still have a grasp on their traditional ways. Tourism has most definitely brought new opportunities to them so far, but it is the way in which they manage the incoming tourists to their destination which will help in protecting their indigenous culture. 3. 5 Traditional Knowledge: Medicinal Plant Misuse through Bio-Piracy Bio-piracy, according to the ETC Group (Action Group on Erosion, Technological and Conservation, 2005) is â€Å"the appropriation of the knowledge and genetic resources of farming and indigenous communities by individuals or institutions who seek exclusive monopoly control (patents or intellectual property) over these resources and knowledge†. According to the British Broadcasting Corporation (BBC, 2004) â€Å"the market for herbal remedies in North America and Europe has risen by 10% every year for the past decade, research indicates. It is now thought to be worth at least ? 11bn†. There is no doubt that this trade is so huge because companies want to market these remedies in a consumer marketplace. They are not taking into consideration the environmental effects it has on the land and the effect it has on the local people. According to Malani (2003) the importance of traditional knowledge to indigenous people is enormous. Local people around the world rely on this knowledge, handed down for generations, to advance through their daily lives and through their healing in times of sickness. Worryingly, due to the increase of value in this traditional knowledge, many organisations have essentially thrown themselves on the bandwagon to profit from this knowledge (Malani, 2003). The awful truth is that whereas indigenous people see these medicinal plants as having an important therapeutic value, the only „value? companies? associate with using this sacred knowledge is commercial-based (Malani, 2003). Some communities are still somewhat oblivious to bio-piracy. In a remote village in Kenya, the Maasai have introduced an interactive exhibit of plants which shows tourists what particular plants/shrubs they use for curing illnesses and how they use them. The plants are 11 6/12/2011 BA (Hons) Tourism Marketing Year 3 labelled by name and are each presented on a coloured stone tablet (Johnston, 2006, p103). Visitors are not allowed pick the shrubs, but are shown their uses which might satisfy them enough and deter them from taking a sprig of one home with them. A different approach was taken by the Nlaka? pamux people of Canada who have set in stone their own rules and regulations when it comes to disclosure of their traditional knowledge. They have created their own line of herbal soaps for tourists under the name „Siska Traditions?. These soaps come with an information pamphlet with describes the basic medicinal properties which they hold, and nothing more. A simple introduction is all that is needed to ensure, for now, protection of their indigenous knowledge (Johnston, 2006, p103). The practice of bio-piracy is still widespread around the globe and is drying out the land of its natural herbal remedies. The utilization of indigenous people? s knowledge of medicinal plants and the exploitation of their lands for this purpose is still a major issue. 12 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 0 SOCIO-CULTURAL ISSUES Sofield (1991) (cited in Ramchander, 2004, p4) described socio-cultural impacts of tourism as â€Å"the sum total of all the social and cultural influences that come to bear upon the host society as a result of tourism contact†. Many studies have been done which deal with the local people? s feelings and attitudes towards tourism and impacts of tourism to their area. According to Swarbrooke (1999) the socio-cultural impacts of tourism are sometimes invisible and intangible and the most worrying as aspect of these impacts are that they are largely irreversible when they have been done. Normally, the effects of these impacts lie on the host community. The answer lies in the relationships which the tourist and the host community create with one another (Swarbrooke, 1999). Increasingly in the last number of years, tourists have been travelling to destinations with have an inclination towards travel for a varied product offering – they now travel for historical, archaeological and traditional purposes, as well as for the atmosphere they get from being in a particular place (Besculides et al, 2002). Cultural tourism, in general, sees a want in the tourist to establish communication with the host culture and with their environment. Tourists now have a curiosity to understand the native? s behaviours, traditions and cultural identity (Besculides et al, 2002). Kreag (2001) identified several positive and negative socio-cultural impacts of tourism which can have profound effects on indigenous people. They ranged from improving the quality of life of the host community and promoting cultural exchange, to drinking, alcoholism and gambling, displacement of residents and an unwanted lifestyle change. As we can see, impacts of tourism to a community can either be an asset to that community or can be to their detriment. Relevant and ongoing socio-cultural issues will now be discussed further. 13 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 1 Aiming to Please and Relative Deprivation Acculturation: Sometimes host communities want to please the tourist and sometimes they can adopt tourist behaviour. This is known as acculturation. According to the International Organisation for Migration (IOM, 2004) acculturation can be defined as â€Å"the progressive adoption of elements of a foreign culture (ideas, words, values, norms, behaviour, institutions) by persons, groups or classes of a given culture and this partial or total adaptation is caused by contacts and interactions between different cultures through migration and trade relations†. This can be detrimental to the host community – they slowly lose their own way of life by being influenced by the tourist. Relative Deprivation: It seems that the impact tourists have on a particular area may actually affect the native people? s feelings about themselves and this, in turn, can cause bitterness toward the visiting influx of tourists to their homeland. (Runciman, 1966), cited in (Walker and Smith, 2002) explained that relative deprivation deals with the idea of people comparing their own lives with that of the other individuals or other social groups. Depending on what type of person they compare themselves with; this will determine the level of resentment which they will inevitably feel. An interaction which takes place between both cultures (tourist and host) can provide new opportunities, but could also suppress independence, as well as forcing a community to adopt a different ethical behaviour, one which they are not used to. This could come in a positive way, e. g. improved understanding between males and females (as many countries think differently about this aspect of social life) or by an increased use of drugs, perhaps (Kreag, 2001). This can create a whole host of other problems, such as an increase in violence in the area. 14 6/12/2011 BA (Hons) Tourism Marketing Year 3 4. 2 Traditional Ceremonies and the Tourist Gaze Traditional ceremonies native to specific tribes or groups of indigenous people may be rejuvenated by incoming tourist interests in culture, but these traditional ceremonies may also be lost (Kreag, 2001). Many see culture as a product or service when they travel. It? s as if it? s part of the whole experience and they demand to have it. According to Johnston (2006), whether a tour which tourists partake in whilst on holidays is nature-oriented or ethnicallyoriented, the local indigenous culture will be included in this whole „package? , a lot of the time without the native? s say-so or contribution. This is an unacceptable use of people? s culture for marketing tourism and is one of the negative impacts on indigenous people – it is an ethical issue which has been brought up by indigenous people constantly. The Toraja people of Sulawesi, Indonesia, took the idea of a traditional ceremony shown to the outside world to the extreme, one might say. Following the death of a high-status Toraja figure in December, 1991, a camera crew came, with consent from this man? s family, to film the funeral ceremony in full. The idea behind it was to capture an â€Å"exotic† Toraja funeral, complete with animal sacrifices and rituals being performed in front of the camera lens (Yamashita, 1994). The son of the deceased, a wealthy businessman who had made it big in his early life in the city of Ujung Padang, paid $10,000 as a „co-operation fee? to the production company. We are still taking into account here that even though Sampe (son of the deceased) was well-off, the majority of the Toraja are peasants. Two things were happening in this situation – 1. Sampe, the deceased? s son, was conscious that showcasing his father? s funeral would promote Toraja for tourism purposes. The Indonesian government was also getting on the bandwagon and had endorsed this behaviour by influencing ethnic culture so that it could then market the area to tourists from elsewhere. The second was that the tourists could photograph and record the ceremony, under the spell of the „tourist gaze?. The „tourist gaze? , described by John Urry, is when â€Å"Places are chosen to be gazed upon because there is anticipation, especially through daydreaming and fantasy, of intense pleasures, either on a different scale or involving different senses from those customarily encountered† (Urry, 2002, p3). Other re-enforcers of this „tourist gaze? are seen through watching T. V. , reading magazines, etc The local tradition of the Toraja became removed from the culture of these people and was turned into a commodity for the tourist to consume (Yamashita, 1994). The Toraja of Sulawesi was one such case study whereby not only the tourists were taking full advantage of 15 6/12/2011 BA (Hons) Tourism Marketing Year 3 a traditional ceremony, but the local people too, to some extent, for the beneficial outcome it would give them regarding tourism to the area. Needless to say, these cultural impacts are having a profound effect on indigenous people worldwide and some have come to reject tourism altogether. The American Indian Movement (1984) stated its warning many times – â€Å"We condemn those who seek to profit from Indian Spirituality